About PPC Courses
What is PPC?
PPC is short for Pay-Per-Click advertising, a model where advertisers pay a fee every time someone clicks on their ads. It's commonly used on search engines, social media platforms, and other websites to drive traffic to a specific webpage.
Advertisers bid on specific keywords or phrases relevant to their target audience. The search engine or social media platform displays the ad when someone searches for those keywords, and the advertiser is charged only when someone clicks on the ad and is directed to their website.
What Will You Learn?
We try our hardest to cover PPC in-depth with our course; hence the topic that we teach include:
- Introduction to PPC advertising
- Keyword research and selection
- Ad targeting options
- Ad bidding strategies and budget management
- Campaign structure and optimization
- Ad performance analysis and reporting, and more
Why Enroll with Us?
By enrolling with us, you'll learn to improve your website's online presence, attract more traffic, and boost search engine rankings. These courses cover topics, including keyword research and technical SEO, providing up-to-date best practices and skills. Additionally, an SEO course can enhance marketing skills and career prospects, with a certification or accreditation added to a resume.